E-Mail Us

Water heater background information

1. Over 100 million water heaters are in use
• 115 water heaters are replaced every hour!
• 8 million+ are replaced or installed on new construction yearly.
• The average life of a water tank is 8-13 years without maintenance.
• Documentation shows with maintenance, water heaters will last 20, 30, 40 years or more—.—.
• Main elements that destroy water heaters are: scale, internal rusting and external pipe leakage

Why is water heater maintenance more important today than ever? Years ago, a water heater would have a service life of 20+ years. Here are some contributing factors:

1. The steel tank was made with a thicker metal
2. He glass lining applied to the steel tank to protect it from rusting was applied in 2 coats instead of today’s 1 coat.
3. Water quality was better — less hardness and aggressiveness.
4. They had a lower fire rating creating less fatigue to the metal
5. Water softeners, which speed up the corrosion rate were not in wide use
6. Some tanks were made of non-corrosive materials, copper and monel, which are not economical to purchase today.

The price of water heaters has increased and will increase further. Why?

1. State and local code requirements—.—.
• Example: earthquake protection, pans, stands, expansion tanks, higher energy ratings.
2. The environmental protection agency will continue to impose stricter energy efficient regulations on water heater design. Dumping, transporting and recycling costs will increase in order to protect our standard of living.
3. Professional organized plumbing and heating firms are setting the standards by recruiting skilled technicians, offering incentives for a career,  not a job. A positive image is set on communication skills to increase their ability to up sell the job. Flat rate pricing, maintenance agreements and extended warranties are the arsenal that contributes to their success.

Show the consumer real value in your product and services and they will buy from you over the fellow who sells product based on price.

1. What's the benefit you can offer your client with a water heater maintenance program? ——
• Extended tank life. The water heater they own now may be the last they will ever purchase
• 12-15% energy savings - gas or lp only.
• Less burnt out lower elements.
• Stops noise
• Maintenance is 1/3 the cost over replacement.
• Service is environmentally friendly.

Why should you offer a full water heater maintenance service in addition to replacement?

1. If your going to spend the next 20 years building a business for retirement, the only value when I sell my business will be interpreted by the residual income available customer names mean nothing unless you've developed a meaningful relationship.
   
   The only way to do that is through constant interfacing — offering new services or products.
2. Water heater maintenance is an excellent opportunity to stay in contact with your client. Offering a beneficial service builds rapport and allows you the opportunity to acquire other types of work.

Click here to view some images

This link will show you How to Apply what you learn here!